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What does it take to write an amazing case study?
You might think of writing as a singular skill, but I wouldn't suggest hiring a poet to write a persuasive essay or a business writer to write a screenplay. Case studies are a type of business/marketing writing with a very interesting set of skill requirements. While sales letters and other marketing materials are often written in a professional but persuasive style, case studies are meant to be informative, conversational, and even journalistic.
Using persuasive language and standard sales tactics can actually detract from a case study's effectiveness because the case study supposed to demonstrate another party's positive experience with your product or service in as neutral a tone as possible. Sure, you want to paint yourself in a good light, but this is done though selecting clients with a great experience and a passion for what you offer, and then interviewing them in the most effective possible way.
Interviews can make or break a case study
A bad interviewer may have trouble eliciting quotes from even the most cooperative of clients. A decent interviewer may end the session with enough quotes for a case study, but they may be bland, unenthusiastic, and unpersuasive. A great interviewer will have the knowledge, experience, and skill necessary to elicit useful information, interesting quotes, and passionate reviews of your product or service.
This is what you need to create an absolutely amazing case study. Even the best writer can't make a great case study out of nothing - writers need the base material to work with, and in a case study, everything is based around your client's testimonial.
Have you got what it takes?
You may be a fantastic marketer, but are you ready to gamble your case study on your interview skills? I started my writing career as a magazine writer, and while I have plenty of experience writing persuasive copy, my true edge is in my ability to interview successfully. I've talked with people of all types, from busy entrepreneurs or medical professionals to your average housewife to get exactly the kinds of quotes I needed to promote my message - and the interviewees were happy to give them!
Whether you want to strike out on your own or enlist some help in writing the most effective case studies possible, my FREE report will help you to analyze the case studies you are considering for your marketing package. Improve your own skills, edit existing case studies for added effectiveness, or evaluate potential copywriters with the information I'm offering you today. Just sign up below to gain instant access to your FREE report, The Top 7 Case Study Mistakes.
Using persuasive language and standard sales tactics can actually detract from a case study's effectiveness because the case study supposed to demonstrate another party's positive experience with your product or service in as neutral a tone as possible. Sure, you want to paint yourself in a good light, but this is done though selecting clients with a great experience and a passion for what you offer, and then interviewing them in the most effective possible way.
Interviews can make or break a case study
A bad interviewer may have trouble eliciting quotes from even the most cooperative of clients. A decent interviewer may end the session with enough quotes for a case study, but they may be bland, unenthusiastic, and unpersuasive. A great interviewer will have the knowledge, experience, and skill necessary to elicit useful information, interesting quotes, and passionate reviews of your product or service.
This is what you need to create an absolutely amazing case study. Even the best writer can't make a great case study out of nothing - writers need the base material to work with, and in a case study, everything is based around your client's testimonial.
Have you got what it takes?
You may be a fantastic marketer, but are you ready to gamble your case study on your interview skills? I started my writing career as a magazine writer, and while I have plenty of experience writing persuasive copy, my true edge is in my ability to interview successfully. I've talked with people of all types, from busy entrepreneurs or medical professionals to your average housewife to get exactly the kinds of quotes I needed to promote my message - and the interviewees were happy to give them!
Whether you want to strike out on your own or enlist some help in writing the most effective case studies possible, my FREE report will help you to analyze the case studies you are considering for your marketing package. Improve your own skills, edit existing case studies for added effectiveness, or evaluate potential copywriters with the information I'm offering you today. Just sign up below to gain instant access to your FREE report, The Top 7 Case Study Mistakes.
